|Spam Blocker Information||
Let us create a 3d Digital eBook for you! DigyCat.com
Avoiding the Spam Trap: Get Your Message Delivered!
Your message is not being delivered.
If you send emails to your customers, I have some bad news for you. Not all of your emails are making it to your intended recipients. Between ISP spam filters, spam-blocking email servers, spam-killing email software, and email content filtering everywhere in between, the chances are high that your messages just aren't making it past all of these roadblocks.
Recent studies show that opt-in subscriptions are erroneously spam blocked at rates of 17% (according to Return Path) to 38% (according to Mail.com). So, 17% to 38% of the e-mail you send to people who want it or even pay for it in many cases, does not reach them. Just by choosing the wrong words or phrases, or sending the wrong type of attachment, your email can become a "false positive", and end up filed into some garbage bin where it gets mixed up with various offers to increase the size of some random body part -- never again to be seen.
These false positives can occur even if the intended recipient is very interested in receiving your message, even if their life (or livelihood) depends upon receiving that message. Even if automated spam filters don't destroy your message, as in-boxes fill up with more and more garbage, it's becoming common for people to simply overlook wanted mail and inadvertently delete it.
It's only going to get worse.
When the new federal law dubbed "The CAN-SPAM Act of 2003" (Controlling the Assault of Non-Solicited Pornography and Marketing) was passed in December, many were startled and confused by the apparent legalization of spam. Now, as long as an emailer complies with the law regarding header falsification, misleading titles, and opt-out procedures, it would seem that marketing through spam has become legitimate!
The CAN-SPAM law only restricts the legality and processes involved in sending Unsolicited Commercial Email (UCE). There is no implied responsibility on behalf of any provider to guarantee delivery of all messages. In fact, ISPs are given the right to filter and block email any way they deem necessary according to their policies. The law doesn't burden ISPs to discriminate whether the email was permission-based or unsolicited. They can block incoming bulk email simply on the basis of a single complaint.
And if that wasn't bad enough, the CAN-SPAM Act suggests a bounty of 20% or more of fines collected go to the people who turn in spammers. As more "offenders" are reported, more ISPs are blacklisted, and the more likely your message will end up vaporized long before it hits home.
So now, with more and more marketing efforts involving purchased and shared opt-in lists, more and more companies able to legally spam, and more and more Unsolicited Commercial E-Mail floating around on the internet, there is bound to be a reaction, and that reaction is sure to be quite strong. Following the Red Queen Principle, as spammers continue to find a means to push out spam -- ISPs, hosts, and email packages will continue to improve their defenses, as well, blocking more mail than ever before.
Has E-mail Come to an End?
No one could have imagined that things would get this bad. Spammers and virus authors are rapidly crippling email. Even though e-mail was once dubbed the "killer app" of the Internet, some doomsayers are going so far that viruses, spam, and spam filters are joining forces to bring about the death of email. The theory is that, eventually, inboxes will become so full of unwanted garbage emails, and so many desired messages will be deleted along the way, that email will become useless.
Some e-mail publishers are considering giving up on e-mail altogether and finding other ways to deliver their message. While this may sound pretty extreme, the spam wars are an extreme situation. And extreme situations call for drastic measures...
RSS to the Rescue
One such alternative is RSS, which stands for either Really Simple Syndication, or Rich Site Summary, depending upon with whom you're speaking. A primary reason that RSS is a viable alternative is that since readers select their RSS Feeds, spam is no longer an issue. This is because RSS works a little bit differently than email, using pull, instead of push, technology.
By notifying people interested in your content, as well as web sites that collect and package content announcements (called aggregators), you "feed" them your content. From this process we get the term "RSS feed." By providing an RSS feed, another site may pick up your "news" through your feed and syndicate it. Only the feed publisher can designate what information gets into the feed, and the only information the subscriber pulls down is what the publisher puts there.
If email continues on its self-destruct course, RSS could very well become the new standard, either replacing email subscriptions or, more likely, as an email supplement.
What are RSS Feeds?
An RSS feed is a Web-accessible XML file containing a listing of web pages with related news or information. RSS is basically a stream of raw data: content completely separated from presentation. The XML-based RSS feed contains content information, such as the headline, description, an excerpt, and the URL where the subscriber can find the content in its entirety. Once uploaded to a website, the RSS feed should be validated for completeness and accuracy. Once it is validated, the feed can then be submitted to engines.
A sample feed can be seen at: http://www.EnvisionSoftware.com/Articles/Index.xml
Consuming the Syndicated RSS Feed
Individual subscribers can view RSS feeds in special feed reader software, called a news reader. Additionally, webmasters can syndicate your news feeds to their website using an aggregator. Both aggregators and news readers consume RSS feeds, presenting them in a format for use by humans in pretty much the same way Web browsers work with web pages.
To subscribe to a newsfeed, the subscriber tells their feed reader to periodically poll a certain site's RSS feed file, pasting the URL for the RSS feed into their feed reader, much like bookmarking a page in your Web browser.
Then, to read the news, the feed reader visits the subscribed feeds, grabs the latest information, and displays a sorted list of the latest headlines from each source. Sometimes the reader will show brief descriptions of the content, but it always links to the full content on the publisher's site.
Not quite ready for prime time
Even though it's been around for a decade, RSS technology is still in its infancy. This immaturity presents a few challenges.
The biggest issue today is that mainstream web and e-mail clients do not yet support RSS feeds. Expect to see some movement in this direction as the RSS movement swells.
There are lots of freestanding news readers out there, and they each have their unique shortcomings. Over the next year or two, RSS software should improve significantly and RSS will become a more robust publishing platform.
RSS usage and news aggregator adoption is still very limited. So, RSS will not be a complete solution without greater subscriber participation.
RSS is text-only. Attractive layout and graphics cannot make up for poor quality content in the world of news feeds.
The RSS Business Model
Content publishers need to determine how to make RSS content distribution profitable. Just as there are paid e-mail newsletters, there can be paid RSS news feeds. It's just another file that resides on a web server, so it can be served from a password protected web site. However, with a paid RSS newsfeed, readership is reduced, as subscribers are limited to using RSS aggregators or news readers which support authentication.
While content publishers may be afraid of RSS, the business model of e-mail publishing doesn't really change using RSS. Readers still see the same content, with the same design, layout, and ads in an HTML newsletter. The trick is to have content which strikes the reader's fancy -- headlines and descriptions have to be worthy of clicking on, before the readers will see the full content.
What Does The Future Hold for RSS?
RSS has gained quick acceptance in certain circles such as small technology companies, innovative consulting organizations, and self-publishers. Even Microsoft has started publishing RSS feeds without attempting to strong-arm themselves into a dominant position, thus far.
AOL's upcoming AOL 10 software will support RSS technology. Microsoft will most likely support RSS in Outlook and Outlook Express, similar to its current support for newsgroups. Additionally, web hosting tools like Geocities offer tools to syndicate RSS feeds.
It may take some time, however, for RSS to gain momentum in the IT departments of midsize-to-large companies, which are typically slower to adopt nascent technologies like RSS.
Should you consider RSS for your publication?
While RSS may not be an immediate replacement for the email newsletter, it will become a powerful choice in corporate and personal communication in the very near future. Once the big guys adopt RSS as a content sharing and distribution medium, it will gain greater acceptance. The benefits of RSS will be widespread, and full-featured RSS news readers will be prevalent.
Moving your subscriber base from e-mail newsletters to RSS feeds might be a tall order at this juncture. For now, it's up to publishers to sell readers on the RSS concept, and explain how it alleviates the pain of spam.
Whether you decide to convert to RSS full force or simply offer RSS as an alternative for your subscribers, it's important to realize that e-mail is starting to lose its luster, and now is a very good time to include RSS in your publishing repertoire.
About The Author
Daiv Russell is a Software Engineering Strategist with Envision Software, a software project management and development outsourcing company committed to helping information technology organizations solve problems, increase revenues, and reduce costs by guiding software development teams through project management chaos. Envision publishes Luminary, a monthly software project management newsletter.
Spam Blocker - Google News
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
A War on SPAM: Attacking The Evil
As most small, medium and large businesses in this country have seen the SPAM Emails have hurt our productivity and caused excessive costs.Here are a few very interesting web links on this issue and the FTC report on SPAM to Congress.
Blackhole or Fail - Which One Is Better For Your Mail Server?
Very often SPAMMERS take advantage of catch-all email setup on webservers. Every email no matter what the recipients email address is will be caught by the default email account.
Internet Theft and Fraud
My friends in the web hosting business have recently informed me that the big problem this year (2004) is security and fraud. I have read that currently the F.
Phishing for an Identity
Phishing is rapidly becoming on the largest threats to your personal, financial, and emotional wellbeing. No I am not talking about Saturday afternoons out on the boat with your grandfather, listening to stories that being with "When I was your age?"-now while these probably conjure up horrific childhood memories of such stores, they in no way come close to the horror felt by victims of Phishing.
Spam Filters Explained
What do they do? How do they work? Which one is right for me?By Alan HearnshawSpam is a very real problem that many people have to deal with on a daily basis. For those that have decided to do something about it and start to investigate the options available in spam filtering, this article provides a brief introduction to your options and the types of spam filters available.
How Can I Stop Getting Spam?
Are you getting too much spam? We all are, but if you're a webmaster the word spam takes on a whole new meaning.It's not uncommon for the luckiest of email users to receive a dozen or so spam messages each day, while those of us who aren't so fortunate receive hundreds.
Spam - Its Whats For Breakfast
The first thing I do every morning when I wake up is head for my computer. It holds the secrets to my day.
Dealing With SPAM - An E-mail Address Strategy
With SPAM being such a problem it might seem the right thing to do is never give anyone your email address. As a strategy that's not bad but it misses one rather important point; the purpose of having an email address is to be able to exchange emails, both with friends and also as a means to receive eZines from online forums and information sites.
Block Spam with An Easy Behavioral Change
E-mails now have a connection back to their servers. I willleave the technical aspects out of this article.
The Business Of Sending Spam
You all tear your hair out in frustration every time you see your inbox crammed full of spam again. Have you ever stopped and asked yourself where you get so much spam? This isn't to suggest that spam is your fault but.
Is Your Website Blacklisted?
A blacklist, as the name implies, is a list of people or companies who have met with the disapproval of others. In the online world a blacklist refers to those people who have been marked as responsible for generating spam in a very big way.
How to Avoid Spam Complaints in Your Emails
Spam filters are responsible for deleting a high percentage of legitimate business emails frompeople who have no wish to spam. Here are sometips to avoid spam complaints in your emails orezine.
Is Email Dying?
2004 was really a year when the whole subject of email and spam has been at the forefront of the minds of internet marketers.The anti Spam legislation has had more than the desired effect.
The Great Spam Scam: Five Strategies To Stop Brand and Revenue Robbery
Marketers usually think of anti-spam tactics as 'how to prevent' readers from perceiving their e-communications as spam. There is another, more sinister, consequence that may affect you.
Spam - How to Report it
I'm sure you find spam just as frustrating and annoying as I do.So I've done some investigation in how to report it to get thesepeople hopefully in a bit of strife! And put spam to an end or atleast lessen it ;-)You see, I actually didn't realize for a while I was actuallymaking the situation worse.
Having a Bad e MALE Day? Email, Spam, Spam and More Spam
You just sat at your desk, opened your email account and what do you get? First there is some anonymous donkey from an anonymous and anything but respectable mortgage lender telling you that they can arrange your finance at 3% and all you need to do now that your application is approved is to sign along the dotted line and get in touch with them. This is despite the fact that you have never heard of them or even approached them - ever!.
How Spammers Fool Rule-based and Signature-Based Spam Filters
Effectively stopping spam over the long-term requires much more than blocking individual IP addresses and creating rules based on keywords that spammers typically use. The increasing sophistication of spam tools coupled with the increasing number of spammers in the wild has created a hyper-evolution in the variety and volume of spam.
Spam: The Tasteless Internet Meat of Criminals
Spam. You've all heard of the crazy pink meat in a can, but what's it got to do with the Internet? Well, it's also the namesake for a major problem in the World Wide Web-unsolicited junk email.
Of Spam and Sandboxes
About a month ago I had the privilege of giving a demo of the next version of Sonic Page Blaster to the attendees at Yanik Silver's "Underground Online Marketing Seminar". I fielded a couple questions afterwards that bear a better treatment than I could manage on the spur of the moment and in less than 60 seconds.
Lockspam Free 3.0 Released!
6 August, 2004: Polesoft Inc., home of Professional anti spam software, announced today that Lockspam Free 3.
DigyCat Domain Is For Sale - $105,000 For Enquiries eMail Us
© www.DigyCat.com - 2012