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Is Spam Affecting Your Business Email?
5 Ways Spam Is Affecting Your Business And what we can alldo to prevent it.
If you had only just got online, and received your firstfew emails, you may be forgiven for thinking you had hitpaydirt.
You would already have heard how you won millions on aforeign lottery, then some benevolent foreigner wants togive you more millions because a relative has died and heneeds help to get his inheritance, and you're someone hecan trust. And as luck would have it, those personal bodyparts you don't discuss with anyone are actually too small,but a few people can help you with that for a very low fee.And you have all that Cas.h coming so.....
But you're a seasoned veteran, and none of that is worthyour time, it's just so much spam.
You probably don't even see any of it.
Don't give it a second thought.
Maybe you need to.
It is because it is so easy and cheap to send email thatyou as a marketer want to use it,and spammers selling dodgypills want to exploit it. They send out a million untargetedmessages in a few hours, and rely on the fact that even ifonly 1 or 2 % of the people they sent it to bu.y their waresthey will be in Profi.t.
You try to send a more targeted mailing, but due to thespammers all email is being vetted more carefully, and spamis hurting all of our businesses, even responsible marketerslike you who wouldn't even think about using it.
Here are the 5 reasons you should consider theimplications of spam more carefully.
1 The time it takes to sort your emails is increased, butyou can always use filters or antispam software. Whichbrings us to
2 False positives in antispam software means, if you don'tcheck the filtered out spam, you may miss a valuablecontact from a customer. So you have to check it allanyway.
3 Your customers use spam blockers, or their isps do so youneed to rethink your newsletter or email to your list ofprospects so you don't trigger theirs.
4 Due to the amount of people you can reach with email, youare more likely to encounter someone who reports you forspam even after they signed up and double opted into yournewsletter. Result:- your domain gets blacklisted, and youspend time undoing the damage.
5 People are more wary about giving their e-mail addressesout so it's harder work getting them to sign up for yournewsletter in the first place. You need an easy to findprivacy promise on your site.
Because so many people have used spam to sell theirproducts, we all suffer.
Even with all these spam related problems, email remains aviable and usable option for Online marketin.g, but it needsa bit more care than it did before.
Governments may be stepping in and passing laws to outlawspam, but the spammers themselves will move their serversto a safe place with a more tolerant government. We need todo our bit to keep email as an advertising option and playsafe.
Consider putting your newsletters online and sending ashort email with the link to the latest issue in it.Never bu.y from a spammers email, and despite some adviceyou may have seen to the contrary it is unwise to try toreply to unsubscribe, that just proves they have an emailaddress which is live.
Be careful where you get leads from if you bu.y them, someunscrupulous companies will sell you email lists harvestedstraight from website mailto links.
CD's full of 1000's of names are not a good buy to marketto, they will have been sold and sold again, and the peoplewhose email addresses are on them will have been sent toomany offers already.
Always email responsibly, and ensure you give people aplain privacy link, and an even more plain unsubscrib.e linkin every email.
Spam Blocker - Google News
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The Business Of Sending Spam
You all tear your hair out in frustration every time you see your inbox crammed full of spam again. Have you ever stopped and asked yourself where you get so much spam? This isn't to suggest that spam is your fault but.
The Great Spam Scam: Five Strategies To Stop Brand and Revenue Robbery
Marketers usually think of anti-spam tactics as 'how to prevent' readers from perceiving their e-communications as spam. There is another, more sinister, consequence that may affect you.
BUSTED: Anti Spam Forces Bankrupt Super-Spammer Scott Richter
Microsoft scores one for the good guysScott Richter, the self-proclaimed "Spam King," just can't seem to get enough attention. Admittedly responsible for sending literally billions of Unsolicited Commercial Email messages (UCE), Richter made headlines again recently when his spam-fed cash cow, OptInRealBig.
Why Is Spam Such a Problem?
Spam can be a lot more damaging than you might think. Obviously, they are the most annoying thing that you can receive through your inbox, but it goes deeper than that.
The Trouble With Spam Is....
Each day we all face the same challenge. Spam.
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RSS is the answer to the Spam epidemic of the past. Spam, any mass distribution of material across the Internet, can cause systems to back up and crash with unwanted and unsolicited material.
How To Stop Spam
I imagine you have seen, heard about, or already know what spam is. But just in case you don't, it is unsolicited and unwanted emails that arrive in your email inbox from a person or company that you don't know.
Dealing With SPAM - An E-mail Address Strategy
With SPAM being such a problem it might seem the right thing to do is never give anyone your email address. As a strategy that's not bad but it misses one rather important point; the purpose of having an email address is to be able to exchange emails, both with friends and also as a means to receive eZines from online forums and information sites.
Get Your News Releases Through the Spam Filters in 11 Easy Steps
In today's spam-filled email world, it's sometimes VERY difficult to get your news releases and PR pitches to the media person you are trying to reach. These tips hold true for personal emails, too, so even if you don't do P.
FTC Botches Fight on SPAM, Microsoft Takes Over the Battle
While the Federal Trade Commission is busy fighting over definitions of "What is SPAM;" Microsoft and Bill Gates are taking it to the enemy. Today Microsoft announced another case and legal action, which is being taken against a spammer who is in Germany.
Beware Of Spam Withdrawals
Q: I am so sick of all the spam that is sent to my business email address. I spend an hour every morning just trying to sort out the good email from the bad.
Having a Bad e MALE Day? Email, Spam, Spam and More Spam
You just sat at your desk, opened your email account and what do you get? First there is some anonymous donkey from an anonymous and anything but respectable mortgage lender telling you that they can arrange your finance at 3% and all you need to do now that your application is approved is to sign along the dotted line and get in touch with them. This is despite the fact that you have never heard of them or even approached them - ever!.
Spam with Typos: Why Do They All Have Spelling Errors?
A friend asked me: I don't get it. Why do spammers have such a hard time spelling things properly? I get mail trying to sell me "viagggra", increase my "brest" size, or save me money accessing "pr0n" sites or buying "seks toys".
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Google is engaged in a war. It is a war on spam.
The Fastest Delete Finger in the Midwest!
There are hundreds of thousands of people who are trying to make an honest living on the Internet these days. The Internet is a great opportunity for starting your own business.
Managing Spam in 2005
In 1998, nearly 10% of all email traffic on the internet was SPAM. By 2003 that number had climbed to 50%, and the problem had gotten so bad that Congress passed the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act)The specific requirements and penalties of that law, (which took effect in 2004) have done little to stem the tide of junk email we all receive.
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