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Evict the Spammers from Your Inbox
Block Spam and Other Email Threats From Entering Your GatewaySpam, commonly defined as unsolicited commercial email, is a powerful advertising channel for many products and services. As a result, spamming has become a profitable business, driven by the low cost of sending email compared to other direct marketing techniques. The high return on investment for spammers has resulted in an overwhelming volume of unwanted messages in personal and business email boxes. Consider this: Conducting a direct mail campaign costs an average of $1.39 per person, meaning that a response rate of 1 in 14 is necessary just to break even on a product with a $20 gross profit. Selling the same item via unsolicited spam email costs only $0.0004 per person, meaning that a response rate of 1 in 50,000 gets the seller back to break-even; anything above that is gravy. With profit margins like these, it's easy to see why spammers will try anything to get past anti spam technology to deliver their messages to your inbox.
Types of Spam Threats
An example of phishing is an email that appears to come from a bank requesting that users log into their account to update or correct personal information. When the users follow a link embedded in the email, they are redirected to a site that looks and behaves like the expected bank website. However, unbeknownst to the soon-to-be identity theft victims, the site is actually controlled by the scam artists who sent the email; any and all information entered by the victim can now be used in a variety of ways, none of them good.
Today's spammers are more crafty than ever before and have begun blending elements of both phishing and spoofing into their messages, further spinning their web of deception. The toxic combination of spoofing and phishing presents a major threat that can trick most anyone into providing personal information to a stranger.
Anti Spam Software for the Desktop
With so many different methods of filtering spam, no single software-based desktop anti spam solution is capable of effectively stopping spam before it reaches the inbox. The only way to successfully fight spam is to create an anti spam "cocktail" including reputation services, text filters, constant updates and a host of other best-of-breed spam blocking methods. Just as importantly, an effective anti spam solution should reside at the email gateway, not at the desktop. Without protection at the gateway, mail servers waste massive amounts of bandwidth and storage space processing every message, wanted or not, and end users face the unenviable task of deciding what to do with the countless spam messages that successfully reach them.
Take a Consolidated Approach to Anti Spam
In addition to effectively identifying spam, businesses must be assured that legitimate mail is not blocked in error. Even one false positive, or incorrectly blocked email, can have a significant impact on businesses today. Accurate spam blocking requires a combination of tools to examine various message criteria combined with real-time research and intelligence data.
By aggregating multiple spam detection technologies like text filtering, reputation services, traffic analysis and other best-of-breed techniques, and placing the solution at the email gateway in a hardened appliance, enterprises can retake control of the inbox.
Dr. Paul Judge is a noted scholar and entrepreneur. He is Chief Technology Officer at CipherTrust, the industry's largest provider of enterprise email security. The company's flagship product, IronMail provides a best of breed enterprise anti spam solution designed to stop spam, phishing attacks and other email-based threats. Learn more by visiting http://www.ciphertrust.com/products/spam_and_fraud_protection/ today.
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